Hospitality Cares is on a mission to distribute charitable funds, goods and services to those in our industry hardest hit by the Covid-19 pandemic. And they are literally putting their money where their mouth is with a Pie in the Face Challenge fundraiser that starts at 4 p.m. EST on January 14th. Tune in to IGTV@hospitalitycares for the first pie — to be flung in the face of the group’s founder, Michael Schneider, President of NEXT Events. The fundraiser seeks to raise awareness and funds for those suffering job loss, housing loss or a medical crisis. Even if you can’t throw a pie in the face of your favorite CEO, please throw a donation their way. We will.