Fully certified WBE

Elisa Whaler

President & CEO

Anyone who’s met Elisa will tell you she’s a person who emanates gusto in all things – whether immersing herself in Bray Whaler’s daily workings, or mountain biking over Kenosha Pass. Elisa entered the world of hospitality procurement in 1987 with Bray Associates, and over the past two decades, has built the company she loves into the award-winning Bray Whaler of today.

More About Elisa  ›

Ronnie Bray

Executive Vice President & Principal

Some people’s vigor for life is so contagious they inspire you to leap tall hotels with a single bound – as does Ronnie Bray, founding partner of Bray Whaler. Anyone who’s worked on a project with Ronnie will agree that she is not only kind, and generous with praise, but is tenacious about making sure that every aspect of the process is optimized, no compromises.

More About Ronnie  ›

Jennifer Fisk

Senior Vice President & Principal

When it came time for Bray Whaler to open a Dallas office, it was clear that Jennifer Fisk was the person to take the lead. As Senior Vice President, Jennifer has keen insight into what makes our company and projects successful – and is a pro at communicating this to all members of the team.

More About Jennifer  ›

Nicole Oren

Senior Vice President of Operations & Principal

A project manager recently said, “If I were to look up the word ‘proactive,’ Nicole Oren’s face would be there, smiling back at me.” It’s not an exaggeration to say that more than one client has described Nicole as their “dream purchasing agent.” Nicole's expertise spans highly-designed boutique and historic properties, as well as large urban luxury hotels and destination resorts.

More About Nicole  ›

Maggie Halmo

Vice President of Projects & Principal

Maggie is a dynamo, with exuberant energy and sense of humor that belies her serious side. She focuses on clear communication and realistic deadlines, maintaining a strict “no surprises” guarantee with clients. She began her purchasing career with Bray Whaler in OS&E, and over the past 13 years has handled portfolios of boutique hotels in addition to several large new construction and renovation projects for major institutional owners.

More About Maggie  ›


President & CEO

Elisa currently sits on the advisory board of the Denver University Fritz Knoebel School of Hospitality Management. She has previously provided instruction with a procurement perspective for the Interior Design Institute of Denver and has held board level positions, including chapter president and vice president, for the Network of Executives in Hospitality (NEWH). Elisa is an active member of International Society of Hospitality Purchasers and other industry associations. Outside of her professional commitments, she makes time to be one of the most athletic executives you’ll ever meet, tearing across the mountains on skis and bike or serenely paddle boarding across Grand Lake with her dog on board. She's also a certified Chief of Technical timing for USSA and the International Alpine Ski Federation, working national and international ski racing events at Loveland Mountain in Colorado.

A Northern California native, Elisa came to Colorado after graduating from California State University with a degree in Business Administration. She holds certifications in Purchasing Management from the University of Southern California and the University of Colorado at Denver.

“The opportunity to be a mentor, especially to young professionals in hospitality, has been one of my greatest joys.”


Executive Vice President & Principal

Ronnie began her hospitality purchasing career in 1979 as Vice President of Interiors for Trammell Crow Hotel Development Company, and after a decade of various industry leadership roles, formed Bray Associates, later partnering with Elisa Whaler to form Bray Whaler, Inc.

Ronnie holds a Master’s Degree in Economics and Bachelor of Arts Degree in Mathematics from the University of Colorado, Boulder where she graduated Magna Cum Laude and Phi Beta Kappa. She taught at the University of Colorado Economics Institute and in the M.B.A. program at the University of New Mexico School Of Business, as well as at the University of Denver’s Fritz Knoebel School of Hospitality Management.

Ronnie believes Bray Whaler’s team has “an authentic sense of responsibility toward our clients. I love working with these smart young innovators who continually challenge me and keep me young at heart.”

Whether traveling the world, or being an ardent sports fan, Ronnie’s spirited endeavors keep everyone around her young at heart and moving quickly.


Senior Vice President & Principal

Jennifer’s extensive project management portfolio includes many large new construction projects across the United States with a combined FF&E value in excess of $600 million. Her former background in regional hotel operations gives her a unique sensitivity to the furnishing and schedule demands of high occupancy hotels and resorts.

An advocate of education, Jennifer is a member of the executive board of Education Is Our Future, Inc., a non-profit organization promoting the values of education in today’s youth, and is involved with Esther’s Hope International, an organization assisting women in uncovering their purpose and meeting their full potential.

Jennifer is a Texas native and proud mother of two. She loves family time, hunting, fishing and being at the lake.


Senior Vice President of Operations & Principal

Nicole has a Bachelor of Arts degree from Colorado State University with a major in European Studies and a minor in Anatomy and Neurobiology. Perhaps her study of the human nervous system helped prepare her with nerves of steel for this fast-paced industry.

In her spare time, she relaxes with her young son and enjoys travel, snowboarding and historical fiction.


Vice President of Projects & Principal

A graduate of the University of Puget Sound with a Bachelor of Arts degree in Politics and Government, she previously worked for the National Council on Aging.

Devoted to non-profit work, she volunteers at the Salvation Army Food Bank as well as local children’s charities. A Colorado native, she has recently climbed her twelfth 14,000’ peak and has big plans to conquer more mountaintops.