Elisa Whaler

President

Anyone who’s met Elisa will tell you she’s a person who emanates gusto in all things – whether immersing herself in Bray Whaler’s daily workings, or mountain biking over Kenosha Pass. Elisa entered the world of hospitality procurement in 1987 with Bray Associates, and over the past two decades, has built the company she loves into the award-winning Bray Whaler of today.

More About Elisa  ›

Ronnie Bray

Executive Vice President & Principal

Some people’s vigor for life is so contagious they inspire you to leap tall hotels with a single bound – as does Ronnie Bray, founding partner of Bray Whaler. Everyone who has worked on a project with Ronnie will agree that she is not only kind, and generous with praise, but is tenacious about making sure that every aspect of the process is optimized, no compromises.

More About Ronnie  ›

Jennifer Fisk

Chief Operating Officer & Principal

When it came time for Bray Whaler to open a Dallas office, it was clear that Jennifer Fisk was the person to take the lead. As chief operating officer, Jennifer has keen insight into what makes our company and projects successful – and is a pro at communicating this to all members of the team.

More About Jennifer  ›

Nicole Oren

Chief Revenue Officer & Principal

A project manager recently said, “If I were to look up the word ‘proactive,’ Nicole Oren’s face would be there, smiling back at me.” It’s not an exaggeration to say that more than one client has described Nicole as their “dream purchasing agent.” Nicole's expertise spans highly-designed boutique and historic properties, as well as large urban luxury hotels and destination resorts. She directs portfolio renovations for some of the country's largest hospitality REITs.

More About Nicole  ›

Maggie Halmo

Senior Vice President & Principal

Maggie is a dynamo, with exuberant energy and sense of humor that belies her serious side. She focuses on clear communication and realistic deadlines, maintaining a strict “no surprises” guarantee with clients. She began her purchasing career with Bray Whaler in OS&E, and over the past 15 years has handled portfolios of boutique hotels in addition to several large new construction and renovation projects for major institutional owners.

More About Maggie  ›

April Geter

Principal & Executive Director of Projects

April has over 20 years of hospitality procurement and project management experience covering most major hotel brands. Her expertise reaches beyond hotels to include more than two dozen luxury casinos with extensive gaming, spa, convention and food and beverage venues. April directs a six person FF&E and OS&E Dallas-based team that handles new construction and renovations for private equity groups, REITs, and public-private partnerships.

More About April  ›

Rex Briant

Chief Financial Officer

Rex brings 37 years of expertise in finance and accounting to Bray Whaler with a wealth of experience in the professional services industry. He is focused on leveraging Bray Whaler’s corporate and project accounting practices toward even greater efficiency and cyber security. Prior to joining Bray Whaler in June of 2022, Rex completed the asset sale of the second largest privately-owned waste management company in the Mid-West after a 58% growth in revenues. Ready to find a permanent place to hang his hat, Rex was excited to join the Bray Whaler team as CFO.

More About Rex  ›

Kimberly Raeder

Equity Owner
More About Kimberly  ›

Elisa


President


Elisa currently sits on the advisory board of the Denver University Fritz Knoebel School of Hospitality Management. She has previously provided instruction with a procurement perspective for the Interior Design Institute of Denver and has held board level positions, including chapter president and vice president, for the Network of Executives in Hospitality (NEWH). Elisa was awarded “2019 Purchasing Company Executive of the Year” by Hotel Interactive at their Lodging Industry’s Elite Awards event, and in 2022 was inducted into Hospitality Design’s prestigious "33rd Annual Platinum Circle" a lifetime achievement award for contribution to the hospitality industry.

Outside of her professional commitments, she makes time to be one of the most athletic executives you’ll ever meet, tearing across the mountains on skis and bike or serenely paddle boarding across Grand Lake with her dog on board. She's also a certified Chief of Technical timing for USSA and the International Alpine Ski Federation, working national and international ski racing events at Loveland Mountain in Colorado.

A Northern California native, Elisa came to Colorado after graduating from California State University with a degree in Business Administration. She holds certifications in Purchasing Management from the University of Southern California and the University of Colorado at Denver.

“The opportunity to be a mentor, especially to young professionals in hospitality, has been one of my greatest joys.”

Ronnie


Executive Vice President & Principal


Ronnie began her hospitality purchasing career in 1979 as Vice President of Interiors for Trammell Crow Hotel Development Company, and after a decade of various industry leadership roles, formed Bray Associates, later partnering with Elisa Whaler to form Bray Whaler, Inc. In 2022, Ronnie was inducted into Hospitality Design’s prestigious "33rd Annual Platinum Circle" a lifetime achievement award for contribution to the hospitality industry.

Ronnie holds a Master’s Degree in Economics and Bachelor of Arts Degree in Mathematics from the University of Colorado, Boulder where she graduated Magna Cum Laude and Phi Beta Kappa. She taught at the University of Colorado Economics Institute and in the M.B.A. program at the University of New Mexico School Of Business, as well as at the University of Denver’s Fritz Knoebel School of Hospitality Management.

Ronnie believes Bray Whaler’s team has “an authentic sense of accountability to our clients. I love working with these smart young innovators who continually challenge me and keep me young at heart.”

In January of 2023, Ronnie retired from daily project work, and now acts in an advisory role to ownership. Whether traveling the world, or being an ardent sports fan, Ronnie’s spirited endeavors keep everyone around her inspired and moving quickly.

Jennifer


Chief Operating Officer & Principal


Jennifer’s extensive project management portfolio includes many large new construction projects across the United States with a combined FF&E value in excess of $900 million. Her former background in regional hotel operations gives her a unique sensitivity to the furnishing and schedule demands of high occupancy hotels and resorts.

An advocate of education, Jennifer is a member of the executive board of Education Is Our Future, Inc., a non-profit organization promoting the values of education in today’s youth, and is involved with Esther’s Hope International, an organization assisting women in uncovering their purpose and meeting their full potential.

Jennifer is a Texas native and proud mother of two. She loves family time, hunting, fishing and being at the lake.

Nicole


Chief Revenue Officer & Principal


Nicole has a Bachelor of Arts degree from Colorado State University with a major in European Studies and a minor in Anatomy and Neurobiology. Perhaps her study of the human nervous system helped prepare her with nerves of steel for this fast-paced industry.

In her spare time, she relaxes with her young son and enjoys travel, snowboarding and historical fiction.

Maggie


Senior Vice President & Principal


A graduate of the University of Puget Sound with a Bachelor of Arts degree in Politics and Government, she previously worked for the National Council on Aging.

Devoted to non-profit work, she volunteers at the Salvation Army Food Bank as well as local children’s charities. A Colorado native, she has recently climbed her twelfth 14,000’ peak and has big plans to conquer more mountaintops.

April


Principal & Executive Director of Projects


An active member of NEWH, she has served on the board of the Dallas Chapter for seven years and is currently chapter Vice President. She has mentored fifteen young professionals through NEWH and other organizations including architects, interior designers and purchasing agents. She enjoys helping people establish successful hospitality careers. Outside of Bray Whaler, April enjoys traveling with her husband and finding new ways to bring fitness and wellness into their lives.

Rex


Chief Financial Officer


Rex is a graduate of Baylor University Hankamer School of Business with a Bachelor of Business Admin in Finance and Quantitative Analysis. He spent much of his early career in loan review and credit administration for large bank holding companies. In 1991, he joined the high-net-worth team at Prudential Securities handling tax impact analysis for estate planning and asset replacement for several large retirement funds. From these endeavors, Rex remained active with high-net-worth individuals, assessing small business acquisition opportunities. He enjoys helping small business owners and investors build solid foundations for growth.

Rex is involved in non-profit work in Brazil and several nations in West Africa, working in underdeveloped areas to train and resource locals with labor and small business skills to meet the needs of their families, villages, and region.

Kimberly


Equity Owner