Star Struck With Luxury — Forbes 2017 Star Ratings

5 Star Rated Little Nell Hotel, Aspen, Colorado
5-Star Little Nell, Aspen, CO

Amid the  profusion of  hotel brands, who defines luxury? According to the 2017 Forbes Travel Guide, they do. Forbes (the successor of the Mobile Travel Guide) uses anonymous inspectors to evaluate hotels against 800 objective standards. Bray Whaler is proud to have purchased luxury hotel furnishings for more than 20 of the award winners.

“What makes our list of Five-Star, Four-Star and Recommended winners stand out from the rest is that we have the most exacting standards in the industry. Forbes Travel Guide’s scoring system uses a proprietary algorithm that weighs service at 75 percent and the quality of the facility at 25 percent. Our rigorous standards focus on graciousness, thoughtfulness and a sense of personalized service. Simply put, we verify luxury.”

Bray Whaler provided luxury hotel furnishings for these 4 and 5 star hotels and resorts:

  • Recommended Hotels
    Gild Hall, New York, NY
    JW Marriott Essex House, New York, NY
    Viceroy Santa Monica, Santa Monica, CA
    Polo Lounge at Beverly Hills Resort, Beverly Hills, CA
    Omni San Francisco, CA
    Southernmost Beach Resort, Key West, FL
    Union Station Hotel Nashville, Autograph Collection, Nashville, TN

Congratulations to all of these award winners.  We hope that the Forbes distinction, along with ownership’s investment in beautiful furnishings and impeccable service will continue to enhance the hotels’ leadership position in their markets.





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